Who We Are
A galaxy of support built by people who believe moms deserve more.
The Team
Our founding team building and guiding oPPal’s mission from the inside out.
Melanie Kaplan
Founder & CEO
Jacob Murray
Founding Partner & Head of Product
Stephanie Emila
Chief Technology Officer
Sasha Pullan
Founding Advisor
Rebecca Zelmer
Brand Partnerships Manager
Moira Finicane
Marketing Advisor
The Orbit
The oPPal Orbit is our inner circle of advisors — the medical experts, seasoned founders, and business leaders who guide how we grow, how we operate, and how we show up for moms.
Dr. Carly Alexander
Pediatrician
Dr. Christine Averill
OB/GYN
Dr. Andrew Florin
OB/GYN
Dr. Jacob Gindi
Pediatrician
Jeff Neil
Technical Advisor
Daniel Niku, FACOG, MD, MS
OB/GYN
Zoe Winkler Reinis
Co-Founder, This Is About Humanity
The Constellation
Our advisory circle of clinicians, advocates, and maternal wellness experts.
Andrea Bendewald
Founder, The Art of Circling • Circle This Podcast Host
Naomi Elizabeth Drucker, MSN, CNM
Owner & Operator · Los Angeles Midwives
Abbe Feder
Founder, InCircle Fertility
Leanna Balaban Hyndman
Certified Postpartum Doula & Postpartum Nutrition Specialist, Solor Flora
Casey Mouton, LMFT
Licensed Marriage & Family Therapist · Maternal Mental Health Expert
Sanam Shamtobi, PhD
Founder & Lead Clinical Psychologist · The Mother Hood LA
Ari Tabak
Certified Coach & Consultant



















